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Communications Specialist – Social Media, Marketing

Job Description:

  • Design and implement a multi-channel communications and social-media marketing plan supporting the marriage-awareness technical assistance effort.
  • Draft, edit, and schedule content for social media, newsletters, web pages, fact sheets, talking points, and press-ready materials.
  • Translate research findings on marriage, family stability, and economic mobility into accessible messaging for diverse audiences, including TANF caseworkers and program participants.
  • Manage editorial calendars, campaign timelines, and content-approval workflows in coordination with the Project Manager and the client.
  • Track and report engagement metrics and campaign performance, using analytics to refine messaging and targeting.
  • Collaborate with the Graphic Illustrator to ensure visual and written content are aligned and on-brand.
  • Ensure all public-facing content meets Section 508 accessibility, plain-language, and federal review requirements.
  • Monitor the family-policy communications landscape and recommend timely, evidence-based outreach opportunities.

Requirements:

  • Demonstrated experience in strategic communications and social-media marketing, including paid and organic campaign management and analytics.
  • Knowledge of the TANF program and the populations it serves, with sensitivity to messaging for low-income families.
  • Familiarity with research on the social and economic benefits of marriage, with the ability to communicate it responsibly and without stigma.
  • Excellent writing, editing, and storytelling skills across digital and print formats.
  • Proficiency with social-media management, email-marketing, and analytics platforms.
  • Understanding of plain-language and Section 508 accessibility standards.
  • Bachelor's degree in communications, marketing, public relations, journalism, or a related field.
  • Minimum of five years of communications and social-media marketing experience, ideally including health, human-services, or family-focused campaigns.

Benefits:

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