Director - Demand Generation Consumer Acquisition and Brand
International Card Services (ICS) brings together our International Consumer and Small & Medium Size Enterprises (SME) issuing activities, as well as our Commercial Large Market sales and account development teams. ICS issues Cards in 27 countries, and is responsible for two Joint Ventures covering around a dozen countries. The leaders in these countries are empowered to make decisions at a local level, in partnership with other local business leaders. Local teams are supported by two cross-market teams – the Centre of Excellence, and Risk & Control Management.
This is an exciting and highly visible leadership opportunity within UK Card Services, responsible for leading Consumer Card acquisition and UK Brand strategy across the UK market. The role sits within the Demand Generation team and is accountable for driving prospect demand, increasing Cardmember acquisition and strengthening brand consideration across the UK Consumer portfolio.
This individual will be responsible for developing and executing acquisition strategies for the UK Consumer Card portfolio, including Gold, Platinum, Cashback and Centurion products. Working closely with Product, Analytics, Finance, Risk and Performance Marketing partners, the Director will maximise acquisition performance through effective investment allocation, integrated planning and rigorous performance optimisation.
In addition, the successful candidate will lead the UK Brand agenda, working closely with Global Advertising & Brand Management (GABM) to maximise return on brand investment, drive brand consideration amongst priority audiences and support the delivery of UK growth ambitions. The role will also provide leadership for local brand initiatives and activations and support activation of key global experiences and sponsorship programmes.
The successful candidate will maximise the impact of marketing investment, identify new opportunities for growth and innovation, and ensure marketing activity directly supports commercial outcomes and long-term business objectives.
The Director will lead three Manager (B35) teams and play a key role in shaping the future growth strategy of the UK business.