Part-Time Social Media Manager — Sports App (Instagram + TikTok, Posts + Reels)
We're looking for a sharp short-form content person to run Instagram and TikTok for a consumer sports app in the tennis space.
We need someone who understands hooks, pacing, retention, and what makes a post feel native instead of produced.
Responsibilities
Instagram Reels and TikToks
Static posts and carousels
Text-over-B-roll and graphics
Reaction and commentary content
Comment and DM replies within 24 hours
A posting schedule you set and hold
A short weekly note on what performed
How it works
We supply the takes and the raw material — a screenshot or still, plus a line on what the post is about. Some posts will be simple: a graphic or a caption. Others will be one still image and a one-line opinion, and turning that into something worth watching is the actual job. Reels cross-post to both platforms with the caption and hook adapted per surface. Export masters, never a watermarked repost.
What we're looking for
A feel for the first three seconds
The ability to build a reel around one still image
A sense of what changes between an Instagram cut and a TikTok cut
Attention to the numbers — when one post does 2,000 and the next does 50,000, we want to know why
Fast turnaround and reliability during tournament weeks
No tennis background required, but a willingness to become a tennis enthusiast preferred
Compensation and hours
$70/hour, roughly 7 hours per week. One-month paid trial, then we reassess.
Working hours should overlap with U.S. Eastern Time. North America preferred, Europe considered with night sessions and the US Open run overnight in Europe, and posts need to go out while the moment is live.
If you need exact timestamps and shot-by-shot instructions for every post, this isn't the right role. If you can take one still and a one-line take and build something people stop scrolling for, we'd like to see your work.
Hard constraint
Match video is off-limits — ATP/WTA and the broadcasters own it. Everything works from stills, graphics, text-over-B-roll, screen recordings, and reaction content. If your reel work depends on licensed clips, this isn't a fit.